Behaviour & Attitude Change
A Science-Based Approach to Behaviour Change
At We the People, we align our behaviour change campaigns with the latest evidence-based methodologies. Our work is informed by:
The COM-B Model – Recognising that behaviour change is driven by capability, opportunity, and motivation, we design interventions that address these three levers in a meaningful way.
The EAST Framework – Ensuring that interventions are Easy, Attractive, Social, and Timely to maximise engagement and impact.
Nudging and Behavioural Insights – Using psychological and behavioural science to encourage positive actions without coercion.
Strategic Storytelling – Leveraging compelling narratives that resonate with diverse audiences and create emotional connections.
Delivering Impactful Behaviour Change Campaigns for the Irish State
At We the People, we understand the Irish State’s responsibility to use behaviour and attitude change campaigns to protect public health, promote human rights, and address key social priorities. Our work is grounded in a deep understanding of the policy landscape, public engagement strategies, and proven behavioural science frameworks such as the COM-B model and the EAST framework.
The State’s Role in Behaviour Change
As outlined in Ireland’s public health strategies, human rights policies, and legislative commitments, the Government has a duty to influence behaviours that support societal well-being.
From tackling obesity and smoking cessation to encouraging vaccine uptake and advancing social inclusion, behaviour change campaigns are a critical tool for shaping public attitudes and actions.
Beyond health, state-led behaviour change campaigns play a key role in fostering inclusion, protecting human rights, and strengthening communities. Indeed, the Programme for Government 2024 recognises the need to shape public behaviour to meet national challenges, from climate action to digital safety.
Expertise in Action
We the People is a trusted partner for public bodies seeking to drive real behaviour change. Our campaigns for organisations such as Safefood, the Department of Children, Equality, Disability, Integration and Youth, and the HSE have successfully influenced public attitudes and actions on complex societal issues. From food safety to anti-racism initiatives, we bring a deep understanding of both the science and the storytelling required to shift behaviour at scale.
For communications professionals in government seeking a specialist agency to deliver high-impact behaviour change campaigns, We the People combines strategic expertise with creative execution. Get in touch to discuss how we can help design and implement a campaign that delivers measurable change for your policy objectives.