Business in the Community Ireland (BITCI)
The Challenge
In today’s rapidly evolving sustainability and inclusivity landscape, Business in the Community Ireland (BITCI) faced a multifaceted challenge in ensuring that its brand strategy remains not only relevant but also influential. The core problem revolved around the need to refresh and reinforce brand identity, unify and streamline communication, engage diverse audiences, evolve with sustainability trends and align with organisational growth and strategic direction.
The Approach
We the People successfully implemented a comprehensive brand strategy overhaul to address the challenges identified by Business in the Community Ireland (BITCI), revitalising its brand to emphasize its legacy, expertise, and commitment to sustainability and inclusivity.
Through internal workshops, we aligned staff and stakeholders with the refreshed identity. Our communication strategy brought consistency and clarity to BITCI’s messaging to reflect the brand consistently across all platforms and channels.
To engage stakeholders effectively, we tailored messaging to BITCI’s diverse audience segments, using clear, inclusive language while ensuring it resonated with their specific interests. We also aligned BITCI’s brand strategy with emerging trends, focusing on EESG principles and a net-zero economy. This future-oriented approach has positioned BITCI as a leader in the evolving sustainability landscape while seamlessly integrating with its strategic vision.
Finally, we developed a comprehensive "Brand Bible" to guide visual identity, covering colour, imagery, illustration, and brand hierarchy. This gave the internal marketing team greater scope for applying the brand, and the tools to ensure sub-brands and initiatives enhance and reinforce the main BITCI identity.
